What comes as standard
- Natively Headless
- Contentful Partners
- Custom Contentful Development
- Proven at scale
- Deep Development Capability
- Enterprise Headless
Plug & Play’s websites are 375% more visible in search engines
The team uses proven SEO strategies to help businesses of all sizes grow their footprint in search engines and get found by the right prospective customers. Plug & Play’s clients generate new enquiries from people who are actively looking for their services - who would otherwise have gone elsewhere.
+375%
more visible on average across our WordPress websites
Trusted by ambitious organisations across every major sector
Contentful projects in action
Chambers & Partners
A 300,000-page enterprise transformation for the world's leading legal directory
- Digital Marketing
- Web Design
- B2B
- Corporate
- Law
Built for scale,without the workarounds
AI built into the CMS
One-click translation, AI-generated meta titles and descriptions, custom AI actions, bulk actions across products and territories, and an AI assistant you can ask directly about your analytics. The bloat-and-workaround problem a traditional CMS creates, solved inside the platform itself.
API-first by design
REST and GraphQL, each built for a clear purpose, with everything programmable and documented. Not bolted on as an afterthought - unlike a traditional CMS such as WordPress, which only ever exposes a subset of itself through its API.
Enterprise-grade performance
Content served from a global CDN, with the nearest edge server responding to every request. Multi-region by default, and resilient through traffic peaks and product launches - speed that's engineered in.
SEO, GEO and localisation, handled properly
Canonicals, hreflang and 301 redirects modelled directly on every content type, giving precise, predictable control over multi-territory SEO and clean localisation signals across every market you operate in. That same structured foundation is what makes foundational GEO possible too, clean, consistently modelled content is exactly what AI platforms need to cite and recommend a business - with the built-in analytics assistant on hand to track and optimise that visibility as it evolves.
AI-powered taxonomy at scale
Shared taxonomy tags every piece of content and every product consistently, powering related items and filtering across catalogues of 1,000+ SKUs - with AI handling the tagging so nothing is left to manual effort, delivered via the API wherever it's needed.
Why Contentful is such a strong option.
Contentful's headless, composable approach to content management gives marketing and development teams power and agility a template-based CMS can't match, cutting time to market without the constraints of a fixed structure.
- Faster, flexible experiences
- Easy localisation
- Ready-made integrations
- Enterprise-scale content ops
The strongest ecommerce experiences pair frictionless, omnichannel buying journeys with rich, personalised content and Contentful is built to sit at the centre of that stack. Plug & Play build, personalise and scale B2C and B2B commerce experiences on Contentful alongside:
- Shopify
- Magento
- Headless & custom builds
Moving to a headless architecture carries real cost, complexity and risk if it isn't planned properly. Plug & Play's approach minimises all three - auditing what's already there so nothing valuable is lost, then planning and executing the move to Contentful end to end.
- Architecture planning and validation
- Website and app design and build
- Content strategy and migration
- SEO and GEO (AI-search) migration
- Phased, international roll-outs
A track record worth knowing
20y+
delivering digital product leadership
650+
projects delivered
96%
would recommend
4.9*
average project review rating
Trusted by ambitious organisations across every major sector
Interested in working with us?Book a 30 minute intro call.
Trusted by leading organisations
Have questions?
Contentful is a composable, API-first content platform: content is created and structured once, then delivered to any channel, web, app, email or beyond, through its API, rather than being tied to a single website template the way a traditional CMS is.
It’s built for businesses that need to manage content across multiple channels or regions at scale, with modern frontend frameworks like Next.js sitting on top.
Yes. Moving to a headless architecture carries real cost, complexity and risk if it isn’t planned properly, so Plug & Play audits the existing site and content model first, then plans and executes the migration end to end, architecture, content strategy, SEO and redirects included, so nothing is lost in the move.
Yes. Contentful is commonly used to power the content and experience layer of a composable commerce build, working alongside a dedicated commerce platform such as Shopify or Magento, so product and checkout logic and rich brand content can each be managed by the tool best suited to it.
It depends on scope, but a Contentful build or migration typically runs in a similar range to any major website project, from a few months for a focused rebuild to longer for a multi-region enterprise rollout. Each project is scoped individually with clear milestones agreed upfront.
Yes, it’s one of the areas Contentful is particularly strong in. Hreflang and redirects are modelled directly into the content structure, giving precise control over multi-territory SEO and clean localisation signals across every market a business operates in.