They had ambitious plans for their digital ecosystem and needed 4 new websites to achieve their marketing objectives. The websites needed to increase the visibility of their conferences, provide a platform for industry experts to read latest insights and research, and showcase leading products used within the industry.

Hanson Wade challenged us to deliver 4 different websites: Life Sciences website, Group website, Advancing Construction and Leap HR.

Appealing to life sciences professionals in the US and UK, it was important to maintain a professional and scientific feel to the site, while improving the content architecture and user experience for website visitors. Hanson Wade wanted to increase their search engine visibility and be found by more of their target audience looking for their products and services.

We started work on Hanson Wade’s flagship Life Sciences website. Our focus was to restructure the content and navigation creating optimised user journeys, showcasing their full range of products and encourage conversions.

To deliver the greatest value for the client, we reused the code from the Life Sciences website to create the other 3 websites. We amended the user journeys and branding for each website but reused the modules which saved Hanson Wade time and money on their project.

Each website was built with WordPress to provide the Hanson Wade team with a flexible system to create, edit and manage content. This enables them to move quickly and keep the website up to date with the latest research, products and conference information.

Given their SEO ambition, WordPress is a good fit to grow their Google rankings. When delivered correctly, it provides a huge amount of scope to optimise the site based on search engine algorithms and secure improved keyword rankings.

Hanson Wade had competitive website metrics but the previous websites hadn’t been built in a way that would enable them to achieve their potential. We delivered a digital strategy that reviewed organic keywords based on their ability to generate business, and each site was optimised for SEO through the website structure, content and code.

We conducted a competitor analysis, identifying competitor digital marketing activity, and identifying opportunities for Hanson Wade to outperform them.

Within 6 months of launch, the Hanson Wade websites had secured huge increases in keyword rankings. In many cases, going from ranking nowhere to page 1 of Google.