We delivered a new website including a browsable product catalogue, alongside a digital strategy to improve the visibility of the website in search engines.

John Cullen Lighting were ready to invest in a website that would become a marketing tool for the business, attracting and converting customers from search engines.

They challenged us to deliver a modern design that was visual, dynamic and used copy in an engaging and editorial way.

We delivered a WordPress website, providing John Cullen with the marketing dexterity they needed to support their campaigns.

John Cullen’s products are at the heart of their business, so we built the products to be featured and linked within images, providing inspiration while also driving sales.

We integrated the website with their Product Information Manager and marketing platform, Spotler, which provides consistent product data, enabling them to engage with their customers in a new way.

The menu provides a flexible structure to navigate users to deep website content and products.

We implemented a product filtering function to enable products to be showcased throughout the website.

We created immersive product pages that utilise imagery and animation to elevate the user experience. These pages balance visual and technical content and intelligently manage data tables and downloads.

Our team collaborated with John Cullen to create and implement a keyword strategy that would enable more prospective clients to find them in search engines. The key was to broaden their keyword range to create a larger market size and increase their potential customer base.

We researched hundreds of keywords and selected those that John Cullen could leverage to improve their website visibility.