IPFA
A brand and website to connect the public and private sectors
IPFA is a not-for-profit membership organisation connecting public and private sector organisations to facilitate the success of infrastructure and energy projects. Members gain access to events, networking, training and latest industry news.
They challenged us to deliver a new website design and brand refresh that would showcase their work and capture public attention.
- Lead time:
- 16 weeks
- Sector:
- Consultancy, News
- Target type:
- B2B
- Website goals:
- Provide a high quality platform for members, enable the Marketing team
- Services:
- Branding, Integrations, Websites
We were challenged to refresh IPFA’s brand identity and messaging, incorporating the new look and feel into a website design that would effectively target IPFA’s core audiences and improve the user experience for existing members.
Their new website needed to provide the marketing team with maximum content management flexibility and integrate with their CRM to pull upcoming events and activities onto the site.
Launching their new website design, IPFA were looking to increase engagement from their members.
+105%
Increase in new users 6 weeks from launch
+41%
Increase in sessions 6 weeks from launch
+12%
Increase in page views 6 weeks from launch
We ran a number of workshops with the IPFA team to identify their target audiences and how to successfully engage these groups on their new website.
Animated brand shapes and patterns were created during the branding process to add depth to the digital brand and website design.
Animated brand shapes and patterns were created during the branding process to add depth to the digital brand and website design.
We created a new website and knowledge hub for IPFA’s members, improving the user flows and creating a personalised login experience for each user.
Our team designed and built the website in WordPress with modular components that can be used to easily manage, edit and create new content. We then coded the components in line with IPFA’s new brand guidelines to ensure a consistent design as the website grows.
We guided IPFA through a series of brand workshops to define their key customer groups and messaging strategy. The outcomes of the strategy workshops were then used to create their new brand identity, focusing on their logo, typography, colour palette, imagery, patterns and dynamic assets.
Our work provided a comprehensive targeting strategy and set of branded assets to use to secure the future growth of the organisation.
Alongside the new brand, IPFA challenged us to redesign their website. They needed a user-centric website that would engage their members and provide access to a broad range of resources including events, webinars, podcasts and white papers. The new website was a huge success, increasing new users by 105% and sessions by 41%.
