Online shopping is becoming a weekly activity for many Brits, as a new survey reveals that over a third buy items online each week.
According to telegraph.co.uk, the survey from PricewaterhouseCoopers (PwC) also suggests that price is the biggest reason why so many UK consumers now choose to shop online, as 64 per cent say they can better deals online than on the high street.
However, online retailers based in the UK are going to have to work hard to hang onto their customers, because a third of Brits now buy items from other countries online too.
Moreover, it’s important that retailers have a social media presence, as 59 per cent of people who shop online follow their favourite brands on such sites, reports consultant-news.com.
Retailers that don’t have a mobile-friendly site are going to start to struggle soon too, because online shopping via personal computers dropped by seven per cent last year, in comparison to 2012. Spending on tablets and phones on the other hand, rose by 56 and 46 per cent respectively over the same period.
Matthew Tod, UK retail and digital partner at PwC, says many retailers will discover they need to transform their business if they want to retain their customers.
“Consumers are choosing the shopping method that suits them best and whilst store decline has been visible for a number of years, it now seems to be the turn of the PC to suffer as consumer shopping behaviour continues to evolve,” he explained.