When it comes to social media, it’s all about timing. These are the dates you need to circle on your calendar this October.
Wednesday 1st October 2014
Today is a double whammy!
Firstly, it’s World Music Day. If you’re a musician, or if you run a gig venue, organise a special release or event to celebrate. Of course, the real beauty of music is that it unites all kinds of people, so even if you don’t work in the industry, you could still bring your audience together. Do you run a fitness class? Ask your clients what songs they want to work out to today!
Secondly, it’s World Vegetarian Day. There are over three million1 vegetarians in the UK, and that number increases by 2, 000 every single week as more Brits give up meat. Run a café? Today is the day to show off your most delicious veggie plates on Instagram.
Thursday 2nd October 2014
This is one for the car inventors, garages and insurers: Name Your Car Day.
How about running a competition to see which of your followers have the best/funniest/most ridiculous names for their cars? Make sure they tag your page in their entries and you could generate some free traffic (pun intended).
Friday 3rd October 2014
Today is Techies Day. Prove your geek-cred by promoting your latest gadgets, or even by revealing the mechanics or employees behind your inventions.
Sunday 5th October 2014
Do Something Nice Day is the perfect opportunity to do a good deed for your followers, or even your employees. You could give away freebies, raise money for a charitable cause or encourage your staff to volunteer at a local shelter and blog about it – just do something selfless!
Wednesday 8th October 2014
Today the London Restaurant Festival begins, so if you’ve got a restaurant in London, you know what to do!
The event runs until the 27th of October, and restaurants can create special menus for diners to sample or arrange exclusive culinary tours and guides for their customers. To find out how you can get involved, visit the official website here.
Saturday 11th October 2014
Embrace your LBGT audience on Coming Out Day. Get your followers to unite by sharing their coming out stories or simply wave the rainbow flag to show your support for love and relationships.
Saturday 18th October 2014
This one is for the cosmetics industry: No Beard Day! See if you can start trending on Twitter by getting your followers to tag your brand in their #nobeardselfies!
Thursday 23rd October 2014
Wish your followers well on Diwali. Also known as the Festival of Lights, Diwali holds religious significance for Hindu, Sikh and Jain communities, and represents the victory of good over evil and light over darkness.
This year, Trafalgar Square will host their annual celebration early on Sunday the 12th of October, which welcomes thousands of revellers every year.
Get in the celebratory spirit as demand for party outfits, food and gifts will be high!
Sunday 26th October 2014
Daylight saving time ends at 2am today, as the clocks are turned backward by one hour. Encourage your employees to enjoy that extra hour in bed but don’t let your marketing campaigns slip through time and ensure all of your systems are updated.
Today also officially marks Mother-in-Law Day. Run a florist, bespoke gift company or card shop? Chances are, your followers probably don’t know that today is the day to appreciate their mother-in-laws as it’s seldom publicised – so tell them about it!
Monday 27th October 2014
In the UK, it’s Tell a Story Day. If your target audience is children or their parents, you can capture their attention with storytelling books, films and plays.
You could even tell the story of how your company started, as people of all ages love to gain insight into the brands they admire.
Friday 31st October 2014
Boo! It’s Halloween!
Ghost-shaped chocolate, devil costumes and spookily themed nightclubs aside, how about scaring your followers with some creepy social media posts or facts? The good (or rather, evil) ones will be sure to go viral!
1 British Council, 2014. Vegetarian UK. [Online] Available at: http://learnenglishteens.britishcouncil.org/uk-now/read-uk/vegetarian-uk. [Accessed on the 30th of September 2014].