This month, our social media calendar is brimming with dates that will engage your followers and promote your business.
Sunday 1st March 2015
It’s World Pig Day, a time to recognise one of the world’s most intellectual and domesticated animals. Pink ribbons (symbolising pigs’ curly tails) are tied to trees in their honour and restaurants can show their support by offering a pig-free menu and advertising it across social media.
Today is also World Compliment Day. Run a fashion brand? Search for your fashion label’s hashtag on Instagram and compliment your customers on how great they look in your designs!
Monday 2nd March 2015
For Fun Facts About Names Day, tell the story behind the creation of your brand name to your social media audience. You could post a simple status about it, write up a blog post, or even design a funny graphic – if you’ve got an interesting story behind the name, it’s a great opportunity to make your followers gawp and promote your brand at the same time.
Tuesday 3rd March 2015
Today is What if Cats and Dogs had Opposable Thumbs Day…hang on, bear with us on this one! We all know that cats dominate the Internet, right? Well, today is the perfect day to create some funny GIFs to post on Facebook and Twitter – they could take your name viral.
Friday 6th March 2015
Today is the Day of Unplugging, which is all about taking a break from our digital lives and making the effort to interact with our peers in person. Use this opportunity to meet your followers, customers, prospects and peers face-to-face by organising an industry event and promoting it via social media. Taking your relationships offline is often the key to driving sales and building customer loyalty.
Saturday 7th March 2015
Are you a small business owner shouting to be heard amongst the big chain operators? Be Heard Day is all about celebrating local businesses and giving them a chance to be heard with low-cost, high-tech marketing gems such as Facebook, Pinterest and YouTube. Customers will be looking out for that unique product or idea today so shout loud and be heard!
Sunday 8th March 2015
Women’s Day is celebrated internationally to raise awareness of the challenges faced by women around the world every day. Businesses can do their part by promoting equal opportunities in the workplace and using their presence to generate support for women’s charities and causes, both through social media marketing and offline marketing.
Friday 13th March 2015
Today is Friday the 13th, a day on which superstition can affect consumer behaviour, causing people to avoid leaving their homes and spending money. Approach the subject directly (with humour or logic) so you don’t run in to bad luck and flunk your sale targets.
Saturday 14th March 2015
For International Ask a Question Day invite your current and potential customers to have an online Q&A session with a key member of your organisation, or even hire a celebrity to do the talking if you’re looking for some extra promotion. The easiest way to do this is on Twitter – simply assign a timeslot, promote it for two weeks beforehand and tweet the answers to questions directed at your Twitter handle.
Sunday 15th March 2015
Do you run a spa, restaurant or theatre programme? For Mother’s Day hold a competition for your followers to win the chance to spoil their mums at your venue.
Thursday 19th March 2015
Without clients, businesses would be nothing, so show them how much you appreciate their support on Client’s Day. If you work for a small agency you could send your clients a personal message to let them know that a gift is on its way, or if you are dealing with a large client base, you could announce a special discount code for them to use on purchases today.
Monday 23rd March 2015
Near Miss Day commemorates March 23rd 1989, the date that a large asteroid missed Earth by a mere 500,000 miles! Have a bit of fun today by asking your followers what they’d do if they had a near miss with your product – you could generate some great reviews.
Thursday 26th March 2015
You know what to do for Make Up Your Own Holiday Day! If it’s a good one, it could even end up on our next social media calendar.
Saturday 28th March 2015
Quirky foodie ideas are beyond popular right now, so for Something On a Stick Day, think outside of the box. How about creating an entire meal where the starter, main and dessert is all served on a stick? That’s the type of initiative that’ll get you trending on Instagram – plus you’ll be left with minimal washing up to do afterwards!
APRIL 2015’S SOCIAL MEDIA CALENDAR IS NOW OUT – READ IT TODAY!