2014 is drawing to a close – so this is your last chance to make a real impact across your marketing channels. These are the dates to circle this December.
Monday 1st December
Wear your red ribbon for World AIDS Day and pull your employees together to raise money in support of the 35 million1 people living with HIV around the globe. Can you donate a percentage of your proceeds towards the cause today?
Thursday 4th December
If the thought of Christmas pudding isn’t getting your appetite going, take a moment to savour Cookie Day. If you run a bakery, you know what to do!
It’s not Friday, but how about encouraging your workforce to dress down a little today? It is Wear Brown Shoes Day after all, which is for all of those bored of wearing smart black shoes to the office.
Friday 5th December
Do you run a pub or bar? Well, it’s Bartender Appreciation Day – so put some signs up to let your regulars know and watch the tips roll in.
Sunday 7th December
It’s Letter Writing Day and who should every child be writing a letter to this month? Santa, of course! If children or parents are your main customer base, send out an email marketing campaign today to tell everyone – your product may even end up on their wish lists!
Monday 8th December
Have a little fun for Pretend to be a Time Traveller Day by asking your Facebook followers to travel back to a time when your product or service wasn’t in their lives. If you’ve become an intrinsic part of your customers’ everyday routine, you’ll receive some great testimonial style marketing about how dull life was before they discovered you.
Friday 12th December
Expect a lot of Instagram selfie action on Christmas Jumper Day. If you own a fashion label, ask your social media audience to submit their own festive designs and turn the winning creation in to a one-off Christmas jumper.
Monday 15th December
Today is Free Shipping Day so abolish your delivery fees. In the run up, implement a campaign across your marketing channels to spread the word amongst your customers.
Thursday 18th December
Arabic is one of the most widely spoken languages in the world so take the time to speak to your customers in their native tongue for Arabic Language Day. There are many Arabic words that English speakers have adopted too, including coffee, sugar and guitar, which you can embrace today if they’re relevant to your business.
Saturday 20th December
The Festival of Winter Walks begins today and runs until the 5th January 2015. Whether you’re a personal trainer and want to take your client on a healthy walking session, or if you want to provide a scenic map of directions to help customers find your shop, embrace the outdoors today.
Sunday 21st December
The burden of shopping for gifts and planning festivities can be overwhelming. For Humbug Day, make life easier for those feeling the pressure by compiling a fail proof gift list or event planning guide to send out to your customers.
Thursday 25th December
Typically, Christmas Day is the quietest day of the year online so most advertisers hold back. With that said, whilst your reach may be lower, you’ll be competing with fewer distractions for clicks hence it could be worth running a PPC campaign.
Friday 26th December
Your Boxing Day campaigns should be scheduled to go live as soon as the clock hits 00.00am hours as this is the busiest day of the year online.
Wednesday 31st December
No Interruptions Day is the plus side for those stuck working on New Year’s Eve. Without chatty colleagues around, today is a chance to complete any leftover work and enter 2015 with a lightened workload.
Being New Year’s Eve, this is also your company’s last chance to hit sales targets – so make your final tweet of 2014 count!
1 World AIDS Day, 2014. About World AIDS Day. [Online] Available at: http://www.worldaidsday.org/about-world-aids-day.php. [Accessed 1st December 2014].