When it comes to social media, it’s all about timing. Miss the mark and you risk your brand suffering the pitfalls of an outdated reputation, and nobody wants to deal with scathing comments and unfollows.
With that in mind, we’ve put together a list of the dates you need to put in your social media diary right now:
3rd September – Back to school
Children head back into their classrooms during the first week of September. If you have a school uniform business or sell stationary supplies, you’re laughing, but you can get creative with this even if you don’t.
Parents will now have a lot more time on their hands during school hours, giving you the perfect opportunity to grab their attention with an eye-catching Pintrest post or an ultra targeted Facebook advert.
12th-16th September – London Fashion Week
According to Hootsuite, February’s London Fashion Week event had exposure to an insane 35, 822, 3341 social networkers through mentions and shares – in just one day!
This September, a staggering 78%2 of attendees plan to tweet during the shows so make sure you join the conversation.
23rd September – Equinox
This is officially the end of summer and time to start pushing your autumn campaigns.
30th September – University teaching begins
It’s estimated that students spend a mighty £15 billion3 a year.
Be inventive and you could make a lasting impression here. In the past, Red Bull promoted three new drink flavours by sending sample cans to 17, 500 students who were deemed to be trend-setting early adopters to spark that all-important social media buzz.
1 My Customer, 2014. Social media lessons from London Fashion Week. [Online] Available at: http://www.mycustomer.com/feature/social-crm/social-stats-only-lfw-trends-worth-knowing/166581.
2 The Drum, 2014. 78% of those attending London Fashion Week plan to use Twitter. [Online] Available at: http://www.thedrum.com/news/2014/08/28/78-those-attending-london-fashion-week-plan-use-twitter.
3 The Guardian, 2014. Ucas sells access to student data for phone and drinks firms’ marketing. [Online] Available at: http://www.theguardian.com/uk-news/2014/mar/12/ucas-sells-marketing-access-student-data-advertisers.
All information sources were accessed on the 1st September 2014.