15th July 10am - 11am

Secrets of Digital Marketing Success

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Gain insight into the marketing strategies used by successful service businesses.

This free webinar will discuss effective marketing strategies for a range of business models in the professional services industries and provide practical guidance for marketing teams.

  • How Google works
  • Search Engine Optimisation and keyword selection
  • Using a Customer Acquisition Cost Model
  • Conversion Rate Optimisation: how does your business measure up?
  • Improving your online conversion rate
  • Real business examples of marketing strategy implementation
  • Q&A session to discuss your marketing questions and challenges

For Marketing professionals in the professional services industries including:


  • Construction, Engineering & Architecture
  • Events
  • Consulting
  • Recruitment & HR
  • Healthcare
  • Technology and Marketing
  • Finance & Insurance
  • Law
  • Education

Your presenter

As the founder of Plug & Play, Peter Richman has been delivering high performance marketing strategies to the professional services industries for over 15 years.

Focusing on conversion design and key performance metrics, his team collaborates with Marketing Managers to enable internal marketing teams and accelerate business growth.

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Join us Thursday 15th July at 10am for our free webinar on the Secrets of Digital Marketing Success in Professional Services.