Online sales increase as consumer confidence returns

Ecommerce By Rhys Little, 25th February 2014

Online sales in January showed a significant increase on the same time in 2013 as consumer confidence returns, a recent report has suggested.

The IMRG Capgemini e-Retail Sales Index revealed that online sales in January increased by 18 per cent when compared with the same time last year.

The figures from the report showed that online sales had naturally declined after Christmas by 26 per cent, but still managed to total an impressive £8.1 billion.

The average amount that each consumer is spending has also increase from £74 in January 2013 to £78 this January.

According to, the sectors which experienced the most significant growth were ‘health and beauty’ and ‘home and garden’ which increased by 23 per cent and 21 per cent respectively.

Tina Spooner, CIO at IMRG told that sales in travel were up 233 per cent from December, which was the largest month on month increase ever seen in the sector.

Ms Spooner said: “The number of browsers converting to buyers reached the highest levels recorded in the month of January since 2009 and this, together with the 18 per cent annual growth in e-retail sales, appears to be evidence that we are seeing an overall increase in consumer confidence.”