THE MARKETING ROUNDUP: JANUARY 2015

By Josanne Griffin-Mason, 31st January 2015

We’re a mere 31 days in to 2015, and already, marketers have executed some seriously powerful advertising, brand awareness and audience engagement strategies.

This is our roundup of the best examples to hit the mainstream this January.

SPORT ENGLAND PROVES THAT ‘THIS GIRL CAN’

The objective: There is a huge gender gap in sports participation, with more men playing than women at every age. Fear of judgement is one of the main barriers holding women back but Sport England’s sweaty dose of Missy Elliot-fuelled fitspiration is proving that it doesn’t have to.

Stats:

  • Over 5 million YouTube hits
  • Nearly 123,000 likes on Facebook

Why we like the ad: It’s unfiltered and feisty, which is a place that many brands are scared to go.

FANPAGE.IT ASKS YOUNG BOYS TO ‘SLAP HER’

The objective: Produced in-house by Italian newspaper Fanpage.it, the social experiment seeks to highlight the issue of violence against women. By using children in the footage, the affected viewpoint of adulthood is removed, and human nature is stripped back to a purer form.

Stats:

  • Almost 25 million views on YouTube
  • Achieved 1,384,644 social shares in one week

Why we like the campaign: Unscripted campaigns are risky, but Fanpage.it stuck to their convictions and proved that real men don’t hit women.

DUBSMASH GOES VIRAL

 

The lowdown: Dubsmash is the app that allows users to lip-synch over their favourite songs, speeches, or film scenes, and share the video online. This month, Dubsmash went viral.

Stats:

  • More than 10 million downloads
  • A massive 186,243 likes on Facebook

Why we like it: Dubsmash nails user generated content as a means of securing mass social media exposure.

TINA FEY AND AMY POEHLER RIP IN TO ATTENDEES AT THE GOLDEN GLOBES

What happened: Tina Fey and Amy Poehler kicked off 2015’s Golden Globes celebrations with an onslaught of epic one-liners, mocking everyone in the room, from George Clooney to Bill Cosby. The footage went viral, bringing in a record number of viewers, many of whom would ordinarily have had no interest in the awards show.

Stats:

  • Watched more than 6 million times on YouTube
  • Made international news

The reason it made our list: For its inspiring use of humour to prompt global audience engagement.