How the iPhone 6 and Apple Watch will challenge your business

Digital Marketing By Josanne Griffin-Mason, 10th September 2014

The iPhone 6 and the iPhone 6 Plus have landed. Plus there’s an Apple Watch in transit.

The phones will launch across the globe on the 19th of September 2014, with pre-orders available from the 12th of September, meaning you’ll have to get your digital marketing in shape sharpish.

Your website needs to be completely up-to-date.

These phones are BIG.

The iPhone 6 has a screen size of 4.7 inches whilst the 6 Plus measures in at 5.5 inches. The retina display is seriously impressive too, with the iPhone 6 featuring a resolution of 1334 x 750 (326 ppi) and the 6 Plus flaunting an incredible 1920 x 1080 (401 ppi) resolution.

Due to it’s size, the iPhone 6 Plus has a longer battery life and an iPad-style landscape mode to display added content on the screen. The result will be your audience looking at more of the content you display, and hopefully for longer.

If your website has not yet been converted to handle retina images, users browsing on an iPhone 6 or 6 Plus will see fuzzy pictures, and this is not an audience you want to lose.

With bigger screens in customers’ pockets, mobile traffic is undoubtedly set to snowball, so it’s essential to mobile-optimise to accommodate every visitor.

Email marketing just got harder.

With the introduction of the Apple Watch, your customers are going to be receiving email alerts on their wrists. You’ll probably only have four or five words to capture a recipient’s attention so those subject lines better be short and snappy.

To open an email, the wearer will need to use their phone, adding another hurdle for email marketers. Although the watch is not scheduled for release until next year, it’s advisable to get your team together now to discuss how your business intends to overcome this.

Sales could fly through the roof.

The new devices are fully integrated with Apple Pay, essentially turning a potential customer’s phone or watch into a credit card. It takes just one touch and a transaction is over.

This loss of friction from the payment process is a great thing for businesses as consumers are usually willing to spend more money during an electronic transaction than when using cash.

Apple are not the first to enter the ‘digital wallet’ market (PayPal, Google and Amazon already have their own versions) but it’ll be interesting to keep an eye on whether this is the platform that really takes off.