Web Design Agency in London and Surrey

Plug and Play is a creative web design agency based in Guildford, Surrey, serving clients across London, the UK, EU and the US. Established in 2006 and incorporated as Plug and Play Design Ltd in 2009, Plug and Play specialises in the delivery of digital and design projects including websites, brand development, eCommerce, mobile apps, digital transformation (via its enterprise site, plugandplay.com), UX design and digital marketing strategy.

Plug and Play’s clients range from small businesses to global enterprises looking for creative solutions to meet their business goals.

Find Plug and Play on Google Business Profile, Companies House, LinkedIn, Instagram, and see Plug and Play listed on Clutch. Plug and Play is recognised at The Drum Design Awards, The Webbys, The Wirehives, Awwwards, CSS Design Awards, Clutch Leaders and the eCommerce Awards.

Our process

Plug and Play’s process starts with one of its web designers creating wireframes of the new website structure. They gradually increase the fidelity of the prototype to create a final design to hand to the development team.

Once the designs have been signed off, the development team begins work building the new website. This can take several weeks or even months, as some web projects are extremely complex. Once the initial design work is complete, Plug and Play’s Quality Assurance testers review the website across a range of browsers and devices. The web developers then resolve any bugs raised by the QA team before the completed project is handed over to the client.

What types of websites do we build?

As an agency, Plug and Play is platform agnostic and recommends the most suitable platform and content management system for each client. Many of its websites are built on WordPress as it is a popular CMS that many clients have experience using. WordPress has a fantastic ecosystem of plugins and developers. It has become popular because of the flexibility it provides users.

Plug and Play’s web development agency London codes websites on platforms such as WooCommerce, Magento, Shopify, Squarespace and Craft.

Project types include multi-regional and multilingual web design for clients targeting an international audience. Plug and Play delivers custom website design, web development, website rebuilds and replatforming, Headless websites, and eCommerce web design.

What industries do you work with?

Plug and Play’s clients are typically looking to improve the performance and usability of their websites, and the agency team specialises in delivering upon these objectives across a wide range of sectors. Rather than working within a single industry, Plug and Play apply design and development best practice to all website projects and provides cross-sector insights that generate results.

Industries Plug and Play works prominently within include school web design, recruitment website design, architect websites, fintech websites, crypto website development, charity and not-for-profit sectors, and the construction industry. Plug and Play also partners with Private Equity Firms to transform their portfolio businesses with digital infrastructure and marketing.

What makes a successful web project?

A successful website is more than an attractive design. Rather, it must act as an online business tool to help generate new leads, sales and customers. This is achieved by delivering the website alongside an SEO strategy to secure search engine rankings, and building the site with a quality code base. This strategic approach enables the business to reach their target customers and position their on-page content and copy to convert website visitors into customers.

At Plug and Play, the web design team maps out the user journeys before any design work starts, creating clickable prototypes around conversion design best practice.

Of course, a successful website will also have a strong and consistent brand identity, and an interactive user experience.

What exactly does a website agency do?

The type of professional services that are offered varies by design company. Of the top 100 digital agencies surveyed by eConsultancy, 22% focus primarily on designing and building websites, 15% focus only on the technical aspects of digital services, 5% are purely creative agencies, and 58% are classified as full service or marketing companies.

Even in the case of full service agencies, their specialisms and offerings will vary. Sometimes it is better to engage with a web design agency that has a good track record in a single specialism than a studio that does a bit of everything to a mediocre standard.

Who uses a web design agency?

A wide range of industries engage in web design services, with the largest sectors generally being retail and financial services, followed by travel and leisure. If a company operates on the internet in any way, they can find benefit from hiring an agency team. Plug and Play has clients from a wide range of different sectors and has presented a fraction of these as case studies across the site.

Web Design Surrey

Once a web design has been handed over, clients add their content. Once content has been entered, Plug and Play’s Quality Assurance testers review the website for any outstanding bugs. The marketing team undertake SEO optimisation work on the site based on recommendations from the digital strategy. Once this is complete, the project is complete and can go live.

Post-launch, the majority of clients choose to move to a retainer for ongoing website support. This enables them to continue to innovate online.

Peter Richman: Entrepreneur of the year