Mark Zuckerberg has revealed that he will be watching us more closely than ever. Facebook revealed last week that it will start using the information about its web browsing and app history when deciding which ads to show to an audience.
Facebook collects data from 1.3 billion users and says that its for security and advertisement purposes, however this is the first time a company is using peoples browsing history to deliver targeted ads.
Explaining the changes in a blog post, Facebook said: “Let’s say that you’re thinking about buying a new TV, and you start researching TVs on the web and in mobile apps. We may show you ads for deals on a TV to help you get the best price or other brands to consider; and because we think you’re interested in electronics, we may show you ads for other electronics in the future, like speakers or a game console to go with your new TV.”
This type of tracking could mean that along with your online activity, other personal information such as age, location, sex and many more are all collected and added to their databases for marketers.
If you do not like this new feature and feel like it is an invasion of privacy, you can opt-out through a special tool available on the Digital Advertising Alliance site. – If you can find it…