Auction site eBay has redesigned its homepage in a bid to boost customer engagement, as users are able to customise it as they please.
According to marketingweek.co.uk, the homepage, now named ‘eBay Today’, will display collections of items created by users, brands and eBay itself. In a similar vein to Pinterest, customers can choose to follow or share collections they like and can even buy items directly from them, as long as they’re listed as ‘buy it now’.
As part of the launch a number of celebrity collections are available on the site, including one from DJ Reggie Yates and popstar Dannii Minogue, reports retail-week.com.
UK marketing director for eBay, Sarah Calcott, says all the celebrities featured use the auction site a lot and are there to represent eBay’s wide variety of different customers.
“Lots of customers come to eBay and are very clear on what they want to buy,” she states. “This is a different way. If you are not sure what dress you want to wear you can go to collections and flip through like a magazine to get ideas. The beauty of this is that once you’ve seen it you can buy it.”
The new homepage has already been hugely successful in the US, as more than a million collections have been created since its launch at the end of 2013.
Auction site eBay has redesigned its homepage in a bid to boost customer engagement, as users are able to customise it as they please.
According to marketingweek.co.uk, the homepage, now named ‘eBay Today’, will display collections of items created by users, brands and eBay itself. In a similar vein to Pinterest, customers can choose to follow or share collections they like and can even buy items directly from them, as long as they’re listed as ‘buy it now’.
As part of the launch a number of celebrity collections are available on the site, including one from DJ Reggie Yates and popstar Dannii Minogue, reports retail-week.com.
UK marketing director for eBay, Sarah Calcott, says all the celebrities featured use the auction site a lot and are there to represent eBay’s wide variety of different customers.
“Lots of customers come to eBay and are very clear on what they want to buy,” she states. “This is a different way. If you are not sure what dress you want to wear you can go to collections and flip through like a magazine to get ideas. The beauty of this is that once you’ve seen it you can buy it.”
The new homepage has already been hugely successful in the US, as more than a million collections have been created since its launch at the end of 2013.
