7 new words marketers put in the dictionary

Industry News By Josanne Griffin-Mason, 17th November 2014

Over the past few months, Oxford Dictionaries Online has added some words that we don’t think would mean a thing without marketing. WDYT?

Clickbait
Noun
Sensationalised web content designed to boost CTRs.
“7 crazy, shocking, mind-boggling words that YOU put in the dictionary. Number 3 will send you INSANE.”

Humblebrag
Noun
An ostensibly modest statement. The real purpose of a humblebrag is to draw attention to how popular/noble/wonderful the bragger is, as in this perfect example:
humblebrag

ICYMI
Abbreviation
The abbreviated version of ‘in case you missed it’, made necessary by character-restricting social media platforms, and embraced by marketers who REFUSE to accept that you just don’t want to click on their damn article.
Here’s the link to our social media calendar ICYMI the first twelve times!

Listicle
Noun
An online ‘article’ presented in the form of a numbered or bullet-pointed list.
7 Steve Jobs quotes that will change your career.

Amazeballs
Adjective
When something is so incredible and you need to tell everyone about it but descriptive words that make sense just won’t cut it. Client-side or agency-side, every office has someone that says this way too much.
Our marketing is totally AMAZEBALLS!

Subtweet
Noun
A post on Twitter that refers to another user without directly mentioning them by their handle (their @ name).
Public opinion research?! I’m not doing the Twitter Feed trawl – get the intern to pull the subtweets!

WDYT
Abbreviation
The abbreviated version of ‘what do you think?’, particularly useful for marketers when they’re too hung over to think of actual sentences to engage other human beings with.
We LOVE this listicle! WDYT?