They challenged us to deliver a new website to showcase their animation work and generate new business.

Random42’s previous website was dated and didn’t reflect the innovative nature of their work. They challenged us to deliver a website with improved user journeys that would provide an immersive and engaging user experience for their visitors. They wanted to incorporate their animations into the website, showcasing the quality of their work.

As well as achieving a sector-leading design, Random42 were ready to invest in their SEO strategy to improve their organic search engine rankings.

We created a visual design that combined clean imagery with interactivity to produce an immersive user experience. We developed the website in WordPress and codified their brand guidelines to deliver functional flexibility with the structure of their design system.

We produced a digital strategy to drive website performance, designing and building the website in a way that would improve search engine rankings and generate high quality traffic to the website.

We built a modern website that combines animations and interactivity to create visual interest and direct the user journey. As the website contains a large amount of video and animation (handled seamlessly with a combination of Cloudflare and Vimeo hosting), we advised on recommended file formats to achieve the highest quality media files at the lowest file weights.

The website integrates with Pardot to manage new enquiries and provide the marketing team with insights into visitor activity.

Random42s new website design incorporates video and animation to bring their work to life.

We delivered an engaging way to visualise data and charts to showcase the demographic data of Ocean’s advertising locations and the people who walk by the locations. Our developers integrated with Columbus, Ocean Outdoor’s custom API, to retrieve the data and display it in a beautiful way online.

A different banner video plays when the homepage is refreshed.

Random42 had worked with us 4 years ago on their last SEO strategy, but the business had grown since, so it was time to review their performance and identify new opportunities for growth.

As a niche industry, we needed to target high intent keywords with a high level of specificity to generate increased levels of organic visibility and traffic.

The website was optimised in line with the new strategy and the website structure was created to accommodate the recommendations.

The Plug & Play team were excellent throughout our website rebuild. The support we received was invaluable and really gave me confidence. The back-end to the site itself is a massive improvement and more user friendly, enabling me to manage the site more easily and efficiently.

Lucy Roberts, Marketing Manager @ Random 42