They needed a polished new website that would represent them at their best to new clients and provide the Plan team with the flexibility to manage and edit their own website.

We delivered an interactive and engaging website, using hover effects and interactions to elevate the design and add depth. They had limited visual assets so we focused on producing a range of non-photographic components as part of the design process.

Plan’s content is one of their greatest assets and presented a huge opportunity for them to share their expertise. We showcased their thought leadership content, making it accessible for their audience to find, search and filter throughout the site.

We used subtle animations throughout the site to add depth to the design.

We used issuu to embed Plan’s magazine within the website.

Following Plan’s brand guidelines, we used colour to segment Plan’s website content and signpost the user journey.

Upon inspection of Plan’s digital footprint, our team identified a number of duplicate live content pages hosted outside of the main Plan domain. We implemented a 301 strategy across 2 domains to provide a consistent user experience and optimise the performance of content.