Diffusion PR
A modern website to improve lead generation in the UK and US.
P&P married razor-sharp design with SEO wizardry and a flawless project management approach to deliver a site that is delivering on our primary goal of reaching and representing more of the world’s exciting brands.
What our clients think...
We had a lot to say and convey to a broad range of audiences and we needed to do that in a way that put the visitor first and made it a joy for them to learn about how Diffusion can support them. Plug & Play got that instantly. They married razor-sharp design & usability with SEO wizardry and a flawless project management approach to deliver a site that is delivering on our primary goal of reaching and representing more of the world’s most exciting brands.
Diffusion PR
A modern website to improve lead generation in the UK and US.
Diffusion is an international PR agency representing tech-driven brands that are transforming the world for the better.
Diffusion had experienced a period of growth and needed a new website to reflect their maturity and scale. Having just undertaken a rebrand, Diffusion challenged us to deliver a modern website design that would align with their core audience, engage prospective clients and generate leads in the UK and US.
- Lead time:
- 16 Weeks
- Sector:
- Agency, B2B
- Target type:
- B2B
- Website goal:
- Executives, Marketing, Professionals
The Diffusion PR website has become a lead generation powerhouse for the business. It combines high end design and user experience with performance.
+15%
New business leads generated in the year following launch
– 35 %
Bounce rate
+ 155 %
Increase in new users
We created a website structured around an in depth SEO strategy, using best practice conversion design principles. Diffusion’s new website was primed to rank more highly and convert visitors into new business leads.
The web design is dynamic, drawing on video content and interactive animations and touch points to guide the user journeys and reflect the dynamism of their team.
We delivered the website on WordPress and developed custom, reusable components. This enabled Diffusion to manage their content on an ongoing basis with ease.
We created a feeling of quality and refinement by focusing on how the page loads and moves.
The website uses interaction design to create a high quality look and feel.
The website is structured around an SEO strategy to generate new high quality traffic and enquiries.
As an international business, Diffusion PR needed a website that would generate business in their UK and US territories. We implemented a range of multi-territory and multi-lingual strategies to increase market penetration and generate leads.
The outcome was a website that ranked highly in both territories and generated a 15% increase in high quality leads for the business.
The chart above is from an SEO tool called Moz which tracks keyword positions in search engines. Blue bars represent positions 1-3 in Google, green represents the remainder of page 1 in Google, and purple shows page 2 listings.
As you can see, the SEO strategy implemented as part of the new website delivery resulted in significant ranking improvements.
+3,045%
Average search visibility in the UK and US
