Thakeham- New strategic WordPress website | Plug and Play

Thakeham are a rapidly growing house builder based in West Sussex. They needed a website that could support their new, matured brand and provide a content management system that would give Thakeham the dexterity they need to manage their online presence.

Thakeham came to Plug & Play looking for four individual websites to reflect their brand. One was to replace their current website, and three further sites were commissioned to launch sub-brands, segmenting their offering and enabling more specific customer targeting.

The Thakeham sites are primarily used to present new developments and homes that are up for sale. As such, the overall design and finesse required a complete overhaul to align Thakeham’s online presence with the quality of homes that they build and sell.

 

A flexible CMS

The result is the creation of four sleek and beautiful new websites with a common structure to provide brand consistency across the sub-brands. The content of each site has been pivoted to the target audience and the client has complete autonomy to make amends. The large quantity of content is displayed intuitively for the user, resulting in a polished user journey.

Resource

  • 1x Marketing Strategist
  • 1x Digital Marketing Specialist
  • 1x Website Designer
  • 1x Front-End Programmer
  • 1x Back-End Programmer
  • 1x Project Manager

Services provided

  • Digital Marketing Strategy
  • SEO Optimisation
  • Website Design
  • Front-end Development
  • Back-end Development
  • Content Entry

Website features

  • WordPress CMS
  • Responsive Design
  • Custom Back-End

SEO

With the critical role that the Thakeham websites play in the house sales process, visibility in the search engines is imperative. Plug & Play undertook comprehensive research to produce a keyword strategy for each of the Thakeham websites to ensure that each was optimised for the most valuable customer searches. Keyword and conversion tracking were set up before go live to enable the Thakeham internal marketing teams to successfully track the results from marketing campaigns. A comprehensive 301 redirect strategy was also implemented upon go live so that all returning visitors can navigate the site with ease.

Ongoing Digital Marketing Retainer

Thakeham are keen to ensure they don’t stand still now the new website is live. We are continuing to work with Thakeham’s dynamic in-house marketing team on an ongoing basis, focusing on driving engagement and brand awareness through digital.

PROJECT HIGHLIGHTS

ui-ux Designed for Mobile First
Website refresh
UX design
SEO Search Engine Optimisation (SEO)
Animation
Transition navigation