IMI Mobile Website Design | Plug and Play

Introduction

IMImobile are an enterprise software company listed on the AIM market in the London Stock Exchange.

With an established and talented internal marketing team who  were under pressure to deliver, we needed to collaborate closely to create a website and a platform that would enable their internal team to better innovate internally.

 

 

Enterprise website design

The challenge

Key to this project was understanding enterprise lead generation and buying cycles. With our experience in delivering compelling marketing to engage with enterprise customers, we were able to craft user journeys that would drive behaviour in their key user archetypes.

 

 

Wordpress website design and development

Design approach

We needed to create something high quality that would stand the test of time. It also needed to be highly manageable by IMImobile internally, so they could update banner imagery, text and PDFs easily.

The website CMS is built in a modular fashion, meaning that the IMImobile marketing team are able to create new pages using components that they already have. Essentially, new page layouts can be created in a matter of minutes with no development work needed.

View the Website

Web design london case study

Greatness in every area

For a project like IMImobile to be a success we need to ensure that we’re bringing all the key areas together:

  • Marketing strategy
  • Digital strategy
  • Brand strategy
  • Design ethos
  • Technological quality

 

 

Resource

  • 1 Project Manager
  • 1 Senior Designer
  • 1 Junior Designer
  • 1 Senior Front End Developer
  • 1 Senior Backend Developer
  • 1 QA Test Analyst
  • 1 Marketing Manager

 

 

Responsive website design

Ongoing Maintenance & Support

IMImobile’s marketing team are very proactive and regularly making updates to their website. The CMS is intuitive and flexible so they are able to manage content without support from Plug & Play. IMImobile commissioned an ongoing retainer to develop new features and functionality to ensure that the website remained fresh, up to date and allowed them to innovate at the level they needed.

 

 

IMI multi screen