International customers increasingly searching for UK brands

Ecommerce By Rhys Little, 5th February 2014

E-retailers have been experiencing a huge boost from consumers outside the UK, as searches for UK brands by international customers on mobile phones rocketed by 64 per cent during the fourth quarter of last year.

According to, the BRC-Google Online Retail Monitor also found UK brand searches conducted on tablets rose too, by an impressive 41 per cent, in comparison to the same period in the previous year. Consumers from Germany, Russia and Argentina were the most keen when it came to searching for UK brands, as their mobile searches all surged into triple figures. Germany led the pack though, with an increase of 231 per cent.

When it came to tablet searches, Germany also came top, with searches rising by 130 per cent. This was closely followed by France (78 per cent) and the Russian Federation (66 per cent).

UK consumers also took to mobile over the fourth quarter too, with smartphone searches increasing by 28 per cent and tablet searches rising by 43 per cent.

Peter Fitzgerald, retail director at Google, said Christmas was a really good period in terms of mobile searches.

“Those retailers who invested in cross-device experiences – allowing their customers to easily find, buy and discover no matter where they are – reaped the rewards,” he explained, reports “Export continued to be a key driver of growth for our retailers this Christmas, particularly for our clothing and beauty brands.”