Over half of e-retailers in Britain (56 per cent) are confident that their sales will improve in 2014, according to new research.
Conducted by Royal Mail as part of its study into the expectations of online sellers, a poll of 400 UK small and medium-sized retailers found that more than half are going into the new year with plenty of confidence.
Further to this, according to thedrum.com, a fair proportion of the group said they would be using some of the profits generated by their past successes to fund a move into physical retail, with 16 per cent planning on opening shops in 2014.
However, the companies insisted they would be keeping their online offerings despite having to deal with an increase in competition.
A total of 54 per cent agreed with the statement that online retail in 2014 will be more competitive than last year. While this is positive reading for website designers, logistics firms and online payment processors, companies will have to be wary about who is gunning for their customers.
Nick Landon, managing director of Royal Mail Parcels, said that as a result of the increase in e-retailers, UK SME online sellers would have to think carefully about how they develop their businesses during 2014.
Speaking of their techniques to freshbusinessthinking.com, he said: “They are concentrating on exploiting as many channels to market as possible, adding space in physical premises and online marketplace listings to compliment their existing web channel. In addition, they are concentrating on how to price competitively while increasing the range and quality of their goods.”