Amazon and Twitter form a new social shop experience

Digital Marketing, Ecommerce, Industry News By Rhys Little, 29th May 2014

Amazon and Twitter have teamed up to link together their social network and Ecommerce websites.  This means that Twitter users can add items directly to their Amazon shopping baskets from their Twitter accounts.

The new service is called #AmazonBasket which requires users to connect their Twitter accounts up to their Amazon accounts.  When users see a tweet that links to a page of a Amazon product, they can reply with the hashtag and the item will automatically be added to their basket, “add it now, buy it later”.

This allows customers to stay on the live Twitter feed, while their items wait for them when they head over to Amazon.  Users will still have to go on to the Amazon website to finally complete the transaction.

It’s a positive move for both companies, for Amazon it is a great way to improve customers convenience for shopping.  For Twitter it could potentially be a new business model, as the pace of growth on the social network site is lower than expectations this year. They have recently revealed that they had a loss of £78m for the first quarter.

Sanjana Chappalli from LEWIS Pulse stated that “This deal provides them with a good chance to leverage other sites such as Amazon to help push their engagement rates up.”

It is still very unclear whether customers are going to be excited about having no choice about allowing others to see what they are purchasing.