Almost half of Brits buy more clothes online than two years ago

Ecommerce By Rhys Little, 12th March 2014

Online spending is continuing to rise, as 47 per cent of Brits state they now buy more clothing and footwear items online than they did two years ago, a new survey has found.

According to, the survey from Which? also reveals that 37 per cent of Brits now spend more money on DVDs and video games than they did years ago. It’s even become popular to buy large items online, as 33 per cent state they now buy an increasing number of electronic items online, such as TVs.

In fact only a very small amount of the population (five per cent) never shop online at all and just stick to the high street, reports Moreover, 28 per cent say they do more of their shopping with e-retailers rather than physical stores and 80 per cent of those who do buy things online have purchased something in the last month.

The British Retail Consortium (BRC) believes that online shopping is only going to rise in popularity. At the moment, 20 per cent of all non-food purchases are made over the internet.

However, despite the positive figures Which? notes that some ecommerce sites need to improve their services in order to keep customers happy, as nearly half of consumers that shopped online in the past two years claim they’ve had a problem with their purchase. Sites such as Amazon and eBay were the top offenders in the survey.

Although figures seem to suggest that consumers aren’t being put off buying items online, better product descriptions and delivery options could go a long way to improving customer satisfaction.