Adidas Prints Instagram Pics on Shoes

Industry News By Rhys Little, 20th May 2014

Adidas have revealed their latest app for iOS and Android devices, which allows customers to select their favourite instagram photos to be printed onto a pair of their ZX Flux Adidas trainers.

They expect it to be accessible for customers to use in August 2014, they revealed on an Instagram News Post named

“ARE YOU READY?

Take the #zxflux to the next level with the ultra innovative photo print app from #miadidas. Print your favourite photos straight on to one of 2014’s hottest silhouettes and make a statement on your sneakers like never before. Rolling out on iPhone and Android from August 2014. The possibilities are limitless,”

It is thought that the app will work just like current Mi Adidas website, where you can customise the colours of your shoes; but have to wait around 3-4 weeks for the shoes to be created and shipped.

Adidas previously run a competition at the beginning of the year where customers could win a pair of Stan Smith trainers with their faces on.  This could have been a secret Adidas trial to test the demand for this kind of product.

Adidas still haven’t revealed a price for the customised shoes, they are currently selling online for £67 however the price is expected to increase with a photo print.  The battle will now be on between Mi Adidas and competitor NikeiD customisation service, as Adidas are taking shoe personalisation to a whole new level.