From the start of an initial meeting to the final go live of a website, we're always looking out for your SEO. We'll consult with you on the best keywords and help qualify keyword selection with statistics. Once selected, we'll hand-code all of our websites from scratch to make sure they're as well optimised as possible.
By asking for your keywords at the start and building them into the website, you'll have the best possible chance of appearing in Google sharpish!
Google (and the other Search Engines) look at how your website is coded to establish 'keyword specificity'. This effectively looks at the code of your website and works out what your web page is about, picking up on the important tags in your website. Ensuring your website is utilising the correct tags, and they have the best keywords in them is known as 'on-page SEO'.
However, Google gives a much higher priority to facts off your website (because it's much harder to influence). This means Google is looking for links to your website, from other websites. It also takes into account the words used in the link, the quality, age and popularity of the website linking to you, and the context of the link. As such the best way to think about this 'off-page' SEO is to think of it as 'Online PR'.
We can analyse your website and look at the code to check that this has been produced to high standards and is specific and relevant to your target keywords. If your website isn't up to scratch then the cost of putting it right depends on how much work needs doing and how complex the website is. We regularly come across 'write-offs' where it's cheaper to simply build a new website.
The first thing we do here is Benchmark your current website. We'll look at the competitiveness of the keywords you're targeting, quality and contextual relevance of the inbound links you have, compared to your Keyword competition. Simple, ish.
We use this information to let you know how long an SEO campaign might take, and how much it would cost to achieve a tangible result in Google.
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